The voice search feature has been an instant hit among smartphone users. Almost every iOS user using an iPhone 4s or above is familiar with the use of Siri, the voice assistant which iOS is well-known for. It is basically a smart voice assistant, just like Cortana on Windows and Google Assistant on Android devices. However, Siri is generally known to be quite intelligent and is often used as a digital personal assistant.
Siri is capable of performing a wide variety of functions, although very few people use it to its full potential. As per a survey, the largest percentage of the users mostly use Siri to set reminders, followed by alarms and calendar tasks. It is therefore quite evident that most people use Siri as a personal assistant to remind them about important stuff. The fourth most popular use of Siri is running voice searches. About 67% of the surveyed individuals responded that they use Siri to search the web.
With the constant integration of technology in our day to day lives, sophisticated functions like voice search are increasing in popularity. An increasing number of people find it far more convenient to speak out the search query rather than type it. Now, businesses which try to build a strong online presence are constantly focusing on Search Engine Optimization. Investing some time and money in voice search SEO would certainly be worth it, considering the potential increase in traffic.
While some things lie in common between usual SEO and voice search SEO. However, a brand would have to pay attention to certain other factors while focusing on voice searches.
Just like any other sophisticated technology which makes life easier, voice search engines and assistants are expected to continue growing in popularity. According to studies, not everyone is comfortable talking to a wireless gadget, mostly due to shyness or because they find it awkward. However, this is changing with more and more users getting acquainted with it. About 41% of the voice search users are adults while 55% are teenagers. This implies that the trend is catching up quicker than the younger generation. This too is a factor that makes it evident that voice searches would continue to grow in popularity.
The latest Siri update has come up with further modifications and improvements, as usual. Siri, along with other voice assistants is being made increasingly more intelligent. Smarter AI helps to get better search results, which, in turn, makes it more convenient for people to use voice searches. Voice search SEO seems to be an integral part of the future of digital marketing. 2021 is expected to witness a major rise in the number of brands adapting the technique to compete against their rivals.
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