Social Media Monitoring Vs Social Listening – What’s The Difference?

Understanding the difference between the two is crucial to successfully formulate and implement social media strategies. Yet not many are conversant with the difference between the two and use them interchangeably. The difference is subtle but important. While social monitoring talks about what is b...

How Social Listening Insights Help Your Brand To Make Better Marketing Decisions?

Every business needs to have a strong and comprehensive brand marketing strategy. Key points covered in this strategy include mission and vision, brand values, positioning, voice and tone and key messaging. Each one of these factors helps to build a strong brand foundation, one that enables business...

The Reason Behind Google+ Shutdown And Its Impact On SEO

Anything related to Google is always big news. When the news of a possible shutdown of Google+ came up, there was a huge uproar. People started to fear that they would lose all data stored; it would impact their SEO and digital marketing strategies etc. But is there something to fear? To get an answ...

Social Media Analytics & Statistics – Return on Info-graphics

Info-graphics have always been considered to be more interesting and captivating than plain text. It is simply due to the fact that attracting the reader’s attention with pictures is easier than by using text. In the contemporary world, info-graphics have also earned considerable importance on the...

The Use of Siri: How voice search SEO works in 2021

The voice search feature has been an instant hit among smartphone users. Almost every iOS user using an iPhone 4s or above is familiar with the use of Siri, the voice assistant which iOS is well-known for. It is basically a smart voice assistant, just like Cortana on Windows and Google Assistant on ...

Upgrade to Google Analytics 4 (GA-4) For Unlocking Valuable Insights for Your Website

You might have been counting on Google Analytics to get intelligent insights on your website, streamlining your marketing strategies, right? Now, with the inception of Google Analytics 4, you have a brand-new set of features to strengthen your business. DigitalBerge has come up with GA-4, a new serv...

HTTP/2 & SEO—The Connection, The Benefits and The Rewards

A perfectly complimentary match; HTTP/2 created to provide a faster, secure internet and SEO enabling websites to achieve better search rankings. Based on Google’s SPDY protocol and still, in its process of implementation, HTTP/2 is slated to and is already improving browser-server communications ...

How can Consumer Brands in India Go Effective in making their customers VOCAL for their LOCAL product?

As the government has made it necessary for all eCommerce businesses to label the country of origin on all their products, consumer brands in India can take advantage of the opportunity by making their customers vocal for their local products. The government has laid emphasis on the importance the c...

A Quick Short History Of SEO

The history of search engine optimization is only three decades old, when it started in the middle of 1990s. Since then, there has been many milestones that has been noted in the SEO and search engine evolution. Today SEO revolves much around the king of search engines; Google. Though, the practice ...
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How To Find Out About Your Online Reputation

If you have been running a company or your own personal brand and have an online presence, you should find out about your online reputation too. It is essential to know what is going on around the web that directly or indirectly discusses you or about your business. Though there are many Online Repu...

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