SEO or search engine optimisation campaigns lie at the heart of a firm's digital marketing approach. SEO experts execute multi-pronged solutions to improve rankings, increase traffic, and drive visibility online.
Technical, onsite, and offsite SEO strategies contribute to different elements of the strategic plan. SEO specialists leverage these aspects to build a winning strategy that delivers incredible results despite time constraints. That is precisely what our team did for BRZE, a Singapore-based finance company that provides road accident services. Here's how it happened!
BRZE provides road accident services across Singapore and Malaysia. It has a dedicated team of specialists in these two countries to provide quick support for people who experience road traffic accidents. Its suite of services includes accident claims and compensation recovery for the victims. The company works with both individuals and organizations, providing free assessments and compassionate support at every stage of the process.
This company's website is a critical element of its communication plan. It provides valuable information to users for navigating issues related to road accidents. At the same time, it allows vehicle owners to connect with the company for its wide range of services.
BRZE's vision statement underscores its commitment to the empowerment of vehicle owners. It seeks to drive value for these asset owners by securing their peace of mind when they face untoward incidents. However, reaching this target audience was an uphill battle! As a relatively new player, BRZE had to contend with well-established competitors. At the same time, it had to build its unique identity and place its brand name front and centre before its target customers.
BRZE was eager to reach more users and drive organic traffic to its website. However, the existing website infrastructure was not adequate to support this goal. The management had invested in a fresh domain but it was not optimised to crack the search engine algorithms and rank on their result pages (SERPs).
When the BRZE executives came to us, the website had several technical SEO issues. It was full of broken pages and staging links, disrupting its chances of ranking high. The site was also not optimised correctly to be discovered by crawlers. Search engine crawlers are specialised bots that find and index web pages. If crawlers are unable to trace a site properly, they cannot rank it when potential users search for them. These problems had added layers of complexity to the core business challenge: increasing organic traffic to the BRZE website!
The team had very little time to turn the situation around and keep up with the competition. They came to us to design an SEO campaign for improving organic rankings and transforming traffic volumes. Our SEO experts got to work, decoding this challenge and designing solutions!
Our team prioritises a customer-focused approach while brainstorming and executing strategic solutions. Hence, our experts had a face-to-face meeting with the BRZE team to get an in-depth understanding of their business model. During this meeting, we took note of each business challenge for further evaluation. We reviewed the information and carefully scrutinised every detail of the case. Our ruthless analysis helped us identify the critical issues and shape targeted strategies for each of them. Here is what we did:
Our SEO team is focused on building client-centric solutions. Hence, we set up a face-to-face meeting with the Go Bikes executives to understand their business model. We discussed the issues faced by the business and made a note of each nuance to create an effective solution! After a comprehensive analysis of the business challenge, we initiated the steps to build its organic footprint. We executed smart solutions to optimise the Go Bikes website and boost rankings on Google. These are the steps we took:
The number of users grew 8X between February and August 2022. As a result, BRZE was able to reach more potential customers and build a stronger relationship with its user base.
We used data-driven metrics to identify relevant keywords to boost rankings for BRZE. Our experts targeted a combination of short and long-tail keywords to improve the SERP rank. We ensured that BRZE ranked #1 for three critical keywords in less than a year. Our target keywords covered different aspects of the company's service area. For example, one of them was "Singapore car accident in Malaysia" while another focused on "exporting your car". In addition, we secured the #2 rank for our client's website with the keyword "sell damaged cars". Three other relevant keywords also helped us secure top-5 rankings. The DigitalBerge team's efforts enabled BRZE to position itself as a leading choice for customers searching for road accident services.
"We are glad about DigitalBerge's SEO campaign for our company for the past 1 year. They boosted our keywords and we are ranking for various search terms. They were patient with us with all enquiries and periodic changes to our SEO campaign. We highly recommend DigitalBerge."
BRZE Founder, Thanaraj Ramakrishnan Pillai.
Team DigitalBerge's cutting-edge SEO services have led BRZE and countless other businesses towards remarkable success. We use industry-leading tools to optimise business websites and meet vital KPIs, helping organisations scale great heights and stand out from the competition. Get in touch with our team today for data-driven SEO strategies!
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