Want to know why your business needs SEO?
These reasons will show you what your business has been missing so far. Once you read this you will wonder why you didn’t invest in SEO earlier.
If you have a website, you will naturally want it to rank high in Google and other search engines. This visibility and exposure along with many other factors drive organic traffic to your site.
You don’t just need any SEO strategy, but the one that is customized for your business and is effective for you. If your website is not properly optimized, you will be simply losing out on traffic and potential revenues.
Here are the reasons:
i. People are already searching for your products or services
Today, there are 4.48 billion people using the internet. That is more than 58% population of the world. Your target audience is right there searching for your products or services. You will realize how important search engine optimization is when you find out that more than 93% of online activities start on search engines like Google, Bing, and Baidu.
If your website is not there in the top search engine results pages (SERPs), you are missing out on a big opportunity to generate leads and sales.
ii. High Search Rankings Build Trust & Credibility
Even before you start generating organic traffic, higher search engine rankings help build trust and credibility for your brand. It is not just the high search rankings. An SEO Consultancy Service addresses many factors and functions to increase your brand’s credibility.
• Quality backlink profile
• Optimized on-page content and elements
• Machine-learning signals
• Positive user behavior
All these elements come together to create strong authority. SEO helps in creating that authority with more speed and intensity than most other forms of digital optimizations. If you follow any other promotional strategy, you will soon realize that earning credibility takes a long time. But your SEO consultants have the power to cut short that time because of the reach and importance of Search Engine Optimization.
iii. SEO Generates Quality Organic Traffic
The organic traffic generated from search engines is the best form of traffic your website can have. This is because it is highly targeted traffic. Each visit from search engines to your website comprises of people who are highly interested in what you have to offer.
There is no need to reach out to your audience with advertisements. Visitors generated from SEO are already interested in your products or services. It is no surprise that the SEO industry is now bigger than $80 billion worldwide.
And quality web traffic means it is much more likely to convert. Search traffic is known to have the best conversion rates among most digital marketing methods.
iv. SEO Affects Buying Cycle
Today, almost everyone will research online before making their buying decision. SEO can help you position your brand in the right way to impact the buying cycle of your target audience.
Your SEO consultants can ensure that the right messaging is sent across to your audience in different areas, including:
• Product information
• Customer services
• Special deals
When done right by the experts in the field, it is going to have a positive impact on the buying cycle.
SEO creates more informed customers. As already mentioned, your customers use search engines to conduct their research. High search rankings allow you to provide them with the required information to make sound buying decisions. Among other benefits, this also helps build trust for your brand.
v. SEO Translates into 24/7 Promotion
When you run your SEO campaigns, it works around the clock to promote your brand. Once you rank high, your website stays there for a long time. It keeps generating traffic 24 hours a day and 7 days a week. Your brand gets promotion even during off-business hours because people are searching for your products or services.
vi. SEO Improves Your Brand Awareness
When your brand appears high in search engine rankings, it increases your brand visibility. The more people that see your brand, the more your brand awareness will increase. Awareness has an even bigger role to play than generating sales from your visitors. When your target audience is aware of your products or services, they are more likely to purchase from you in the future.
vii. SEO Generates 90% More Clicks than Paid Advertising
While paid advertising has its own importance, effectiveness, and goals, SEO is in a league of its own. When you invest in search engine optimization, you can expect almost 90% more clicks compared to Pay-Per-Click (PPC) Advertising. You are able to generate more web traffic compared to those using the same set of keywords for PPC campaigns.
viii. SEO Results are Long-Term
When your SEO consultancy service runs a campaign, the results are there to be seen and experienced in the long-term. This also means that you should have patience for your campaigns to take effect and your pages to get ranked. Usually, it takes 6 to 12 months for high rankings to start showing.
Once your pages have achieved top positions, it is very rare for the rankings to fall. The only time they can fall is when you stop running your campaigns. Just like it takes months to achieve high search rankings, it takes a lot of time for the rankings to fall. This is much different from advertising, where the effects are much shorter in duration.
ix. SEO Translates into Better User Experience
One of the key strategies of effective SEO implementation is improving website user experience. So your SEO consultants are going to make changes to your website to improve navigation and overall user experience. This means making it easier for your visitors to find the exact information they come seeking.
User experience (UX) is an important ranking factor in Google’s search algorithm. When you offer the required information through fewer clicks, it is noticed not just by Google, but by the visitors as well. This further increases the chances of them buying from you and returning again for more information.
x. SEO Reduces CPA
CPA refers to cost per acquisition and SEO offers some of the lowest CPAs in the industry. Search engine optimization is much more cost-effective compared to advertising or other forms of online marketing strategies.
SEO is in itself free. The only cost you will have to bear is the cost of hiring an SEO consultant. Even when you hire a team of professionals, the ROI is too big for you to ignore.
When businesses invest in a marketing strategy, they seek to see the ROI. SEO is one strategy that can provide you much more than tangible ROI results. In fact, it is not seen as a marketing cost, but as a form of effective investment.
Quality SEO implementation can generate results for years. It generates quantifiable and trackable results.
xi. Power to Compete Against Bigger Competitors
You may be a new entrant in your industry or you may be a small business. You may not have the marketing budget of your big competitors. But SEO allows you to compete with the biggest names in your industry without the need to match their marketing budget.
SEO gives you the opportunity to compete at any scale without the need for having large financial resources. It allows you to make the most of your strengths and compete against the big players in your industry.
xii. SEO Boosts Your Leads & Sales
Search engine optimization helps increase your leads and sales. But this requires you to get the help of the Best SEO Company that enhances your Sale & Promotion
SEO is different from other forms of promotion in that people who find your business are the ones who are interested in what you have to offer. Your web pages or brand will not be shown to others. this means that the resulting leads are high-quality leads. And it is a well-known fact that higher-quality leads mean more conversions.
xiii. SEO Works
SEO is not a marketing jargon used to encourage you to spend your hard-earned money on something that may or may not work. One thing that is certain about search engine optimization is that it actually works.
Experienced SEO Consultants can implement the right strategies to increase your search rankings and drive quality traffic.
xiv. SEO Helps You Identify New Opportunities
This may come as a surprise, but SEO can also help you discover and benefit from new opportunities. For example, your SEO consultants can identify the most productive keywords. These keywords may also be used to run successful paid advertising campaigns. Besides, you can get much deeper insights from the analytics reports.
Thus, there are many reasons why every business needs SEO consultancy services. Whether you have a small business or a large enterprise, you cannot ignore the impact of search engine optimization. With almost 93% of buyers searching for product information online, it is extremely important for your website to rank high in your SERPs. And this will require you to position your brand and pages at the right place with the help of SEO experts.
Contact us to work with a results-driven digital marketing agency