Summary
From 40 to 7000 Visitors A Month in Less Than 12 Months: A DigitalBerge SEO Case Study
- Industry: Technology & Innovation
- Target Market: PAN India
- Work: SEO
- Goals: To improve traffic and generate leads
Appstofollow.com is an illustrative portal for the best apps, smartphones, wearable, laptops, and consumer electronics worldwide. Started in July 2018, Apps-To-Follow is one of the budding technology news media sites for US, UK, Canada, Australia and other parts of the world.
The aim is to reduce search attempts for millennial interested in top apps to follow in their daily life.
"We would like to thank the DigitalBerge team for delivering fantastic results on our SEO campaigns. We are working with them for about a year. They worked within our budget and have given us solutions which effectively address all our demands. Mumtaz Ali, the Co-Founder of DigitalBerge has in-depth knowledge of search engines and their behavior and he has always been in touch with us during our entire journey. In short, it is the first-ever SEO company in India which has successfully delivered results through their campaign. And we are glad that our decision has been proved to be the right one."
Sahila Sachdev - Founder of Apps-To-Follow
- Major Issues on the Website
- Blog posts were not getting indexed on Google
- Blog posts were not optimized properly
- Meta Data was missing
- H1/H2 Tags were missing
- URLs were not SEO friendly
We launched a pan India SEO campaign and took the following measures:
SEO optimization of all blog posts available on website
- URL Structure
- MetaData
- H1 Tags
- Keywords Tags
- Increased Keywords density within the content
- Internal linking of blog posts
SEO Optimization of all Categories available on website
- URL Structure
- MetaData
- H1 Tags
- Keywords Tags
- Added keyword-rich content on category pages
Based on the meeting minutes, we set the milestones for the next 6 months.
Case Study
We launched an SEO campaign for our client and started with the following action plan.
Initiation of SEO Campaign
The SEO campaign was initiated with the following action steps:
- Crawling of complete website
- Crawled website to fetch all blog posts
- Used paid tool “Screaming Frog” to crawl the website
- Downloaded all blog posts for optimization
- Analyzed all blog posts and recommended changes to
- URL Structure
- MetaData
- H1 Tags
- Blog Posts Content
The Next Step: Fixing the Blog Posts Issues
The next difficult part was to fix the erratic blog posts from SEO perspective.
- Pinpointed pages for improvement
- Extracted all blog posts and sorted them on the basis of Backlinks, Traffic/Page Views
- Made a single page rank for multiple search terms
- Owned Rank #0 in Semantic Search
- Performed COMPETITOR ANALYSIS
Indexing of URLs
- Kept Reviewing Website for Smooth Indexing
- Fixed Issues Hindering the Indexing of URLs
- Monitored Indexing of URLs Closely
- XML Sitemap Creation & Submission to Google Webmaster Tool
Competitors Analysis
Competitor analysis was done in terms of:
- #tag of Pages
- Content Quality
- Blogs and frequency of update
- #tag of keywords for which competitors were Ranking
- Analysis of Backlinks and finding Quality resources to get links
Google Webmaster Review & Analysis
Then we did a Google Webmaster review:
- Reviewed GWT data and tweaked/updated the pages
- Reviewed Google Webmaster and Recommend Changes to Fix Issues
- On-Site SEO on Category Pages
On-Site SEO was done on Category Pages i.e. and the action steps were:
- Keywords Research & Analysis
- Keywords Finalization & Bucketing
Building Quality Back-links
We continually worked to garner quality backlinks – By ensuring that the website is not caught in any kind of penalty by Google. We developed links with the mix of:
- Anchor texts
- Naked URLs
- Brand citations
- Reciprocal links
Good News: At this point, Google starts indexing their blog posts!
Result
As we mentioned in the beginning, the traffic was a mere 40 visitors a month:
In the month of July 2019, when the campaign came to an end, the number of visitors as projected by Google Analytics was 7000 per month, which was almost a 2800% jump from the initial figure, when the SEO Campaign was launched.
"When you choose DigitalBerge as your SEO partner, you are in safe hands. We deliver what we promise and with 12+ years of experience in digital marketing, we are in the best shape to provide you world class services, and help you attain top rankings, traffic and conversion."
