Technology and consumer behavior will evolve in unpredictable ways between now and 2020. The near-future trends will change the way brands connect with people, and the way creative companies will work in the next few years. Over the next five years we’ll see technology . . . become a part of the core fabric of marketing itself. THE BRANDS A new report from Ericsson estimates that by 2020, 70-percent of the world’s population will use a smart phone, or 6.1 billion people. Phones and tablets have replaced desktop and TV. People now spend 3 hours a day on mobile devices. Smart phone will enable more personal interactions between brands and people. People are shifting to small screen and successful brands will be able to create a more personalized experience with consumers. Branding is a two way conversation as Facebook has given consumers unlike anything ever seen before.
Brands must track the individual customer behavior in real time and use it to tailor the experience for that specific customer and their behaviors on a mass scale. Brands should be transparent and credible to their customers. Use customer’s feedback to enhance your brands. People will reward brands who do good, and punish the ones who don’t. MOBILE-FRIENDLY WEBSITE Offer your users a full mobile experience as your customers are shifting to small screens (smart phones & tablets). The desktop version of a site might be difficult to view and use on a mobile device. The version that’s not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site.
Alternatively, the mobile-friendly version is readable and immediately usable. Make your site look great on mobile devices. Webmaster’s Mobile Guide – https://developers.google.com/webmasters/mobile-sites/ THE MULTI-SPECIALIZATION OF DIGITAL MARKETING It would be wrong to believe that a single recipe enables you to succeed in every area. The world of Digital Marketing is extremely varied and made of flurry of sub segments in which we will find a lot of different specializations. We must have specialization in search engine optimization (SEO), Search Engine Advertising (SEA), Social Media Optimization (SMO), Mobile SEO, Mobile Apps Promotion, Video Marketing and many more to run a successful digital marketing campaign. Go Digital, Go Global with Digital Marketing!
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