How does an SEO Agency help preserve your website rankings during Google Core Algorithm updates?

You have worked with the SEO specialists for several months and implemented all possible strategies to optimize your website for search engines. Finally, you start seeing real results, and your website is getting better rankings now. You are all set to celebrate the milestone but receive an email from your colleague relating to a recent Google core algorithm update. Sounds stressful? Indeed, it is! The fear of losing your hard-earned rankings along with organic traffic is truly a serious and legitimate concern.

Wondering how to deal with this situation and ensure alignment with the Google updates? Well, reaching out to professionals and obtaining SEO help for website is a wise decision. This blog will take you through how an SEO agency can assist in maintaining rankings during a Google core algorithm update. Let’s dive in!

Understanding Google Core Algorithm Update

The ultimate goal of Google is to deliver useful, accurate, and relevant content to users. Therefore, it rolls out frequent algorithm updates to improve and refine search results and provide the best value. The Google core update refers to the broader changes that impact the overall search algorithms and determine the rankings of websites on the search engine result pages. To remain in line with Google’s expectations, focusing on the quality of content, mobile optimization, and user experiences is the need of the hour.

Why do Google Updates Matter?

Wondering whether it is worth adapting to Google update SEO? Well, every time an algorithm update is released, there is likely to be a major shift in search rankings. Such changes will also have a significant impact on the traffic, sales, and leads of your website. Therefore, it is worth collaborating with SEO agencies, staying informed about the updates, and implementing strategies to improve your website SEO.

Impact of Google Core Algorithm Updates on Website Rankings

The Google updates can affect your website rankings in different ways based on various factors, including the nature of the update, adherence to SEO practices, and more. Delve into the most common impacts!

Ranking Changes

Your website may experience fluctuations in rankings on the search engine following core algorithm updates. Sites that align well with the updates will see significant improvements. On the other hand, some other websites may witness a drop in their rankings if their content no longer meets the new criteria of Google.

Visibility Changes

Fluctuations in ranking will have a direct impact on the visibility of websites. Improved rankings will boost the visibility of your business and increase reach. However, ranking drops can lower visibility, limiting brand exposure.

Traffic Variations

Significant changes in ranking will have an impact on the organic traffic. While higher rankings will lead to more traffic, a lower position on the search engine result page leads to decreased page visits.

Determining Whether an Update Affected Your Website Rankings

Not all updates will impact your ranking. Therefore, before putting in efforts on SEO on-page off-page, the SEO agencies will first analyze the impact. For that, they may leverage the following approaches:

• Compare website rankings before and after the update.
• Evaluate traffic, instead of solely relying on rankings.
• Compare with the content of competitors for a better understanding.
• Analyze the performance of different keywords.
• Identify the specific patterns in all the affected pages.

How SEO Agencies Help Maintain Rankings?

Want to retain your top position on search results even after a Google core algorithm update? Delve into the ways an SEO agency can assist!

Constant Monitoring

An SEO agency is well aware of the frequency of Google updates. So, the experts constantly keep a watch and wait for them to be announced. Moreover, they understand that Google rolls them out gradually. Therefore, they patiently wait for the complete release. Then, they get into action by gaining a comprehensive idea of what the update is all about.

The specialists focus on getting an in-depth insight into what has actually changed and how it will impact the website rankings. Accordingly, they plan the right strategies to maintain the ranks of your site.

Content Audit

Google core updates usually reward websites with original, relevant, and useful content. Therefore, the SEO agencies consider evaluating the content quality by finding answers to the following questions:

• Does the page answer the queries of users?
• Is the content well-structured and contains up-to-date facts?
• Is the web page providing value to the users?

The core aim of this audit is to determine where your website currently stands and whether the existing content aligns with the latest criteria of Google. Based on the findings, the SEO experts may take the requisite steps to maintain the rankings. For instance, they may fix broken links, remove outdated pages, and update low-performing content to improve relevancy and deliver value to visitors.

Backlink Quality Management

Having high-quality backlinks is indeed vital as it has a direct impact on the trustworthiness, authority, and rankings of search engines. If a website uses a spammy link-building practice, its ranking is likely to suffer. Therefore, an expert agency will prioritize backlink quality management following a Google update SEO.

The professionals will assist you in evaluating your backlink profile and getting rid of all irrelevant links. Moreover, they help your website acquire more organic and high-quality links from reputed and reliable sources. As a result, remaining in line with the new update of Google and maintaining your ranking becomes easier.

Technical SEO Improvement

Users do not like waiting for a website to load. About 47 percent of people will wait up to just 2 seconds. If your site doesn’t load within that period, they are likely to abandon it and look for your competitors. Yes, you read it right!

This statistic clearly shows that technical issues may limit your website from maintaining its rank. The SEO experts understand this fact well. So, they focus on optimizing page speed, improving internal links, and ensuring the mobile-friendliness of sites. All these factors will optimize your site for technical SEO and boost rankings.

User Experience Optimization

Undoubtedly, user experience is one of the key factors that Google considers when ranking websites. So, after a core algorithm update, an SEO agency will focus on optimizing your website for that. They do so by improving the site loading speed, creating a responsive design, and ensuring easy navigation.

Moreover, they also make sure that your website operates seamlessly on mobile devices. As a result, meeting the key criteria of the Google core algorithm update, delivering exceptional user experiences, and maintaining higher search engine rankings becomes easier.

E-E-A-T Factors Improvement

It is no surprise that Google focuses on experience, expertise, authoritativeness, and trustworthiness. That is why SEO agencies prioritize improving these factors and establishing your website as credible. Are you wondering how they do so? The specialists work on the “Contact” and “About Us” pages to ensure transparency of your business.

Besides that, they leverage strategies that encourage users to share positive reviews. Additionally, the experts improve the credentials and author bios of the blog posts on your website.

Conclusion

The algorithms of Google keep evolving. So, remaining updated and optimizing your websites is indeed the need of the hour to retain your website rankings. However, it is often easier said than done. That is why availing of the expert services of an SEO agency is a smart move. Looking for the best local SEO agency? DigitalBerge can be the ultimate destination for all your needs. Connect with seasoned professionals, discuss your exact goals, and avail of top-notch solutions to improve rankings online.