Pay-per-click advertisement (PPC) campaigns are a unique and effective way of increasing your site’s conversion rate through specifically-targeted ad campaigns. These ad campaigns are designed and executed through Google Adwords, Bing Ads, or Facebook Ads, and are optimized for computer or mobile users. Our advertisement managers follow a specific rubric for what kinds of ads to write and where to place them on the internet based, on a close analysis of existing customer traffic and overall search volume for keywords in the company’s niche. A comprehensive PPC campaign management includes a number of different ad campaigns, focused on different products or services, and built around specific keyword search volume. The outcome of a successful paid search media campaign is an increase in conversion rates while retaining a low cost-per-click (CPC). This ratio of high conversion with low CPC means your company will experience an impressive ROI in the short term.
Whereas, in order to gain high conversion rate with an impressive ROI on a long term basis. You may need to avail our SEO Services which ultimately requires our SEO Consultants to provide you professional and efficient SEO Consulting to help you drive targeted Search Engine traffic and grow your business.
A comprehensive PPC campaign management services from our company will include the following deliverables:
Comprehensive keyword research is the foundation for a successful PPC campaign/ Adwords campaign. With so much competition for top keywords, it is integral that your company has a specific niche that it can optimize. Selecting the right keywords will ensure high volume at a low cost. Our excellent campaign managers will be able to combine inexpensive long-tail keywords with a concentrated search volume of interested customers, along with expensive keywords and a high search volume. Targeting niche traffic will increase your conversion rates because you are connecting with people that are already searching for something specific that is close to your product.
A set of clearly defined goals (conversion rates, leads, brand awareness) will be set to match your budget and ambition. The cost-per-ad will always remain low because the inexpensive long-tail keywords will drive traffic, while each ad group will contain four ads or less to ensure clarity.
Your landing pages will be optimized to drive conversion rates after the initial click-through. The most important thing is that your landing pages will be updated to have the same keyword content as the ones used in the PPC ad campaign. Aside from the keyword content, landing pages need to have simple headlines with high value proposition that can draw people in. A landing page should also include a section for testimonials and reviews, because that will go a long way in gaining a visitor’s assurance in your brand. Another effective feature on a landing page is a lead form that does not ask for too much customer information. Optimizing landing pages will ensure that traction produced from a PPC campaign will lead to high conversion rates.
We will analyze the performance of the ad campaigns and make adjustments where needed using the conversion tracking tool offered by Google Adwords. This conversion tool tracks websites, phones, apps, and imports (sales from the offline world), and helps measure what happens after a customer clicks through an ad. It is then possible to optimize keywords, ads, ad groups and PPC campaigns to have a better understanding of the ROI. At DigitalBerge, the PPC management services in India are cost effective. The experts extract the accurate keywords and target the appropriate audience.