Infodrive India is India’s leading and most trusted export import market research company. Launched in 1996, it has been bridging the gap of authentic and meaningful information required for Export Import Trade since then.
It’s serving 22,000+ clients that include the world’s leading consulting companies delivering Export Import information from more than 80 countries on over 22,000 products.
Drop in organic traffic
Drop in keyword rankings
The drastic drop in the number of indexed web pages
Issues with indexing of web pages
Similar web content or template issues on 4 major sections
Digitalberge organized a face to face meeting with Mr. Raakesh Saraff, Founder at InfodriveIndia and discussed the following things:
Understanding of the Business Model
Objective of SEO Campaign
Issues with the website:
Drop in organic traffic
Drop in keyword rankings
A drastic drop in the number of indexed web pages
Issues with indexing of web pages
Similar web content or template issues on 4 major sections
SEO Optimization of 4 important Sections
Product Section
Company Section
Country Data Section
HS Code Section
Schema Code Implementation
Breadcrumbs Schema Code
Organization Schema Code
Postal Address Schema Code
Website Schema Code
Search Box Schema Code
Web Page Schema Code
Corporation Schema Code
Site-Navigation-Element Schema Code
Set up ‘MILESTONES’ for next 6 months
Crawling of complete website
Crawled 20 lac web pages using:
Fast dedicated Internet connection
Dedicated server to crawl 20 lac URLs
Invested 4-5 days to crawl complete website
Analyzed 20 lac web pages and recommended changes to:
Robots.txt
XML sitemap
Previous/Next Rel Tags on Pagination
Number of indexed pages before optimization was 235,000
Number of indexed pages after optimization is 475,000
On-Site SEO optimization of 4 major sections PRODUCT, COMPANY, COUNTRY DATA & HS CODE
Keywords Research & Analysis
Keywords Mapping & Bucketing
Recommend Meta Data Template with ‘Call to Action’ to Increase CTR
Title Tags
Meta Description
H1 Tags
Recommend Web Content Tweaking & Optimization
Review Code & Suggested to Remove Unused Code to Reduce Page Size/Load Time
Recommended Industry/Sector Wise Categorization of Products
Recommended to Add ‘Reviews & Rating’ from Facebook to Increase CTR
Internal Liking Recommendation – to Send link juice to lower ranked internal pages
Reviewed website’s top 100 pages driving maximum traffic to the website and recommended them to add ‘Call to Action’ to boost leads/sales
Reviewed website’s top 100 pages driving maximum traffic to the website and recommended to optimize speed for better visibility & rankings
Schema Code Implementation
Recommended schema code for table section
Schema Code RnD Recommendation:
Breadcrumbs Schema Code
Organization Schema Code
Postal Address Schema Code
Data Set Schema Code
Website Schema Code
Search Box Schema Code
Web Page Schema Code
Corporation Schema Code
Site-Navigation-Element Schema Code
Schema Code Testing
Now, have a look at the real results. A whopping 76% growth in organic traffic over a period of 9 months! It’s important to note that it’s steady growth, which is bound to continue in future as well.
Key Takeaway:
Proper and comprehensive optimization and tweaking of the website worked wonders. First the decline was arrested and then the website was put to a steady growth path.
Keywords Ranking Sample Report
Here also you can see a drastic jump in keyword rankings, which means more organic traffic and more reputation in the eyes of Google.
Conclusion
Keywords | Baseline Ranking | Rankings on Nov 2018 |
Export products from India | 12 | 2 |
Indian Exporters list | 11 | 2 |
Export Items from India | 20 | 2 |
Import Items in India | 15 | 3 |
India Export Data | 23 | 3 |
Import Data India | 16 | 4 |
Top Exports of India | 27 | 4 |
India Exports to USA | 19 | 5 |
Import Data | 20 | 5 |
Export Data | 25 | 6 |
Now we can confidently say that SEO is real and it works.
The best thing about SEO is that it’s predictable. Yes, we can predict traffic on a timeline with the help of keyword rankings. Please go through this highly informative post on our blog to know,
How to Successfully Predict Organic Traffic on Your Website with High Accuracy?
This is a process that can be repeated and scaled and it’s quite effective as well. Of course, contextual tweaking and adjustment is required according to the website that you are handling.
However, I hope that you would have taken the key takeaways from this case study.