From Falling Rankings and Traffic To 76% Growth in Organic Traffic
Infodrive India is India’s leading and most trusted export import market research company. Launched in 1996, it has been bridging the gap of authentic and meaningful information required for Export Import Trade since then.
It’s serving 22,000+ clients that include the world’s leading consulting companies delivering Export Import information from more than 80 countries on over 22,000 products.
Major Issues found on the Website
- Drop in organic traffic
- Drop in keyword rankings
- The drastic drop in the number of indexed web pages
- Issues with indexing of web pages
- Similar web content or template issues on 4 major sections
Kick-off Meeting with Mr. Raakesh Saraff, Founder at Infodrive India
Digitalberge organized a face to face meeting with Mr. Raakesh Saraff, Founder at InfodriveIndia and discussed the following things:
- Understanding of the Business Model
- Objective of SEO Campaign
Issues with the website:
- Drop in organic traffic
- Drop in keyword rankings
- A drastic drop in the number of indexed web pages
- Issues with indexing of web pages
- Similar web content or template issues on 4 major sections
SEO Optimization of 4 important Sections
- Product Section
- Company Section
- Country Data Section
- HS Code Section
Schema Code Implementation
- Breadcrumbs Schema Code
- Organization Schema Code
- Postal Address Schema Code
- Website Schema Code
- Search Box Schema Code
- Web Page Schema Code
- Corporation Schema Code
- Site-Navigation-Element Schema Code
Set up ‘MILESTONES’ for next 6 months
Web Page Indexing Strategy
Crawling of complete website
Crawled 20 lac web pages using:
- Fast dedicated Internet connection
- Dedicated server to crawl 20 lac URLs
- Invested 4-5 days to crawl complete website
Analyzed 20 lac web pages and recommended changes to:
- Robots.txt
- XML sitemap
- Previous/Next Rel Tags on Pagination
Web Page Indexing Result
Number of indexed pages before optimization was 235,000
Number of indexed pages after optimization is 475,000
On-Site SEO Strategy
On-Site SEO optimization of 4 major sections PRODUCT, COMPANY, COUNTRY DATA & HS CODE
- Keywords Research & Analysis
- Keywords Mapping & Bucketing
- Recommend Meta Data Template with ‘Call to Action’ to Increase CTR
- Title Tags
- Meta Description
- H1 Tags
- Recommend Web Content Tweaking & Optimization
- Review Code & Suggested to Remove Unused Code to Reduce Page Size/Load Time
Shared Complete Guide for AMP Pages Designing & Development
Recommended Industry/Sector Wise Categorization of Products
- Recommended to Add ‘Reviews & Rating’ from Facebook to Increase CTR
- Internal Liking Recommendation – to Send link juice to lower ranked internal pages
- Reviewed website’s top 100 pages driving maximum traffic to the website and recommended them to add ‘Call to Action’ to boost leads/sales
- Reviewed website’s top 100 pages driving maximum traffic to the website and recommended to optimize speed for better visibility & rankings
Schema Code Implementation
- Recommended schema code for table section
- Schema Code RnD Recommendation:
- Breadcrumbs Schema Code
- Organization Schema Code
- Postal Address Schema Code
- Data Set Schema Code
- Website Schema Code
- Search Box Schema Code
- Web Page Schema Code
- Corporation Schema Code
- Site-Navigation-Element Schema Code
Schema Code Testing
SEO Results
Now, have a look at the real results. A whopping 76% growth in organic traffic over a period of 9 months! It’s important to note that it’s steady growth, which is bound to continue in future as well.
Key Takeaway:
Proper and comprehensive optimization and tweaking of the website worked wonders. First the decline was arrested and then the website was put to a steady growth path.
Keywords Ranking Sample Report
Here also you can see a drastic jump in keyword rankings, which means more organic traffic and more reputation in the eyes of Google.
Conclusion
Keywords | Baseline Ranking | Rankings on Nov 2018 |
Export products from India | 12 | 2 |
Indian Exporters list | 11 | 2 |
Export Items from India | 20 | 2 |
Import Items in India | 15 | 3 |
India Export Data | 23 | 3 |
Import Data India | 16 | 4 |
Top Exports of India | 27 | 4 |
India Exports to USA | 19 | 5 |
Import Data | 20 | 5 |
Export Data | 25 | 6 |
Now we can confidently say that SEO is real and it works.
The best thing about SEO is that it’s predictable. Yes, we can predict traffic on a timeline with the help of keyword rankings. Please go through this highly informative post on our blog to know,
How to Successfully Predict Organic Traffic on Your Website with High Accuracy?
This is a process that can be repeated and scaled and it’s quite effective as well. Of course, contextual tweaking and adjustment is required according to the website that you are handling.
However, I hope that you would have taken the key takeaways from this case study.
