From 40 to 7000 Visitors A Month in Less Than 12 Months: A DigitalBerge SEO Case Study

 

Apps-To-Follow
Industry
Technology & Innovation
Target Market
PAN India
Work
SEO
Goals
To improve traffic and generate leads

Appstofollow.com is an illustrative portal for the best apps, smartphones, wearable, laptops, and consumer electronics worldwide. Started in July 2018, Apps-To-Follow is one of the budding technology news media sites for US, UK, Canada, Australia and other parts of the world.

 

The aim is to reduce search attempts for millennial interested in top apps to follow in their daily life.

“We would like to thank the DigitalBerge team for delivering fantastic results on our SEO campaigns. We are working with them for about a year. They worked within our budget and have given us solutions which effectively address all our demands. Mumtaz Ali, the Co-Founder of DigitalBerge has in-depth knowledge of search engines and their behavior and he has always been in touch with us during our entire journey. In short, it is the first-ever SEO company in India which has successfully delivered results through their campaign. And we are glad that our decision has been proved to be the right one.”

Sahila Sachdev – Founder of Apps-To-Follow

 

Major Issues on the Website

 

  • Blog posts were not getting indexed on Google
  • Blog posts were not optimized properly
  • Meta Data was missing
  • H1/H2 Tags were missing
  • URLs were not SEO friendly

 

We launched a pan India SEO campaign and took the following measures:

SEO optimization of all blog posts available on website

  • URL Structure
  • MetaData
  • H1 Tags
  • Keywords Tags
  • Increased Keywords density within the content
  • Internal linking of blog posts

 

SEO Optimization of all Categories available on website

  • URL Structure
  • MetaData
  • H1 Tags
  • Keywords Tags
  • Added keyword rich content on category pages

 

Based on the meeting minutes, we set the milestones for the next 6 months.

 

 

We launched an SEO campaign for our client and started with the following action plan.

 

Initiation of SEO Campaign

The SEO campaign was initiated with the following action steps:

  • Crawling of complete website

  • Crawled website to fetch all blog posts

  • Used paid tool “Screaming Frog” to crawl the website

  • Downloaded all blog posts for optimization

  • Analyzed all blog posts and recommended changes to

    • URL Structure

    • MetaData

    • H1 Tags

    • Blog Posts Content

 

The Next Step: Fixing the Blog Posts Issues

 

The next difficult part was to fix the erratic blog posts from SEO perspective.

  • Pinpointed pages for improvement

  • Extracted all blog posts and sorted them on the basis of  Backlinks, Traffic/Page Views

  • Made a single page rank for multiple search terms

  • Owned Rank #0 in Semantic Search

  • Performed COMPETITOR ANALYSIS

 

Indexing of URLs

  • Kept Reviewing Website for Smooth Indexing

  • Fixed Issues Hindering the Indexing of URLs

  • Monitored Indexing of URLs Closely

  • XML Sitemap Creation & Submission to Google Webmaster Tool

 

Competitors Analysis

Competitor analysis was done in terms of:

  • #tag of Pages

  • Content Quality

  • Blogs and frequency of update

  • #tag of keywords for which competitors were Ranking

  • Analysis of Backlinks and finding Quality resources to get links

 

Google Webmaster Review & Analysis

Then we did a Google Webmaster review:

  • Reviewed GWT data and tweaked/updated the pages

  • Reviewed Google Webmaster and Recommend Changes to Fix Issues

  • On-Site SEO on Category Pages

On-Site SEO was done on Category Pages -– i.e.

https://appstofollow.com/category/mobile-phones/apple/

and the action steps were:

  • Keywords Research & Analysis

  • Keywords Finalization & Bucketing

 

Building Quality Back-links

We continually worked to garner quality back-links – By ensuring that the website is not caught in any kind of penalty by Google. We developed links with the mix of:

  • Anchor texts

  • Naked URLs

  • Brand citations

  • Reciprocal links

 

Good News: At this point, Google starts indexing their blog posts!

 

Once the issues were fixed, site wide SEO was performed and content was optimized across the website, a lot of fresh content was created based on the targeted keywords. Afterwards,
we interlinked the blog posts.

The traffic also started increasing on a month-on-month basis.

As we mentioned in the beginning, the traffic was a mere 40 visitors a month:

In the month of July 2019, when the campaign came to an end, the number of visitors as projected by Google Analytics was 7000 per month, which was almost a 2800% jump from the initial figure, when the SEO Campaign was launched.

“When you choose DigitalBerge as your SEO partner, you are in safe hands. We deliver what we promise and with 12+ years of experience in digital marketing, we are in the best shape to provide you world class services, and help you attain top rankings, traffic and conversion.”

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