From 0 to 100 Leads Per Day in Two Months: A Digital Berge SEO Case Study

 

Aboardoffices – A Coworking Space Aggregator
Industry
Office Workspaces
Target Market
PAN India
Work
SEO
Goals
To improve traffic and generate leads

Aboard Offices is a co-working space aggregator located in Janakpuri, New Delhi. The platform allows the users to list, discover, and book unique co-working spaces.

 

So, the objective of creating this platform is to help space seekers find co-working spaces without the hassles of rental agreement.

Major Issues on the Website

 

  • Poor URL Structuring

  • Basic SEO elements were missing on the web pages

  • Un-categorized properties

  • Poor navigation/internal linking of properties on the web pages

 

Kick-off Meeting with Kshitij Dixit, Founder of Aboard Offices

 

DigitalBerge organized a face to face meeting with Kshitij Dixit, Founder of Aboard Offices, and discussed the following things.

  • Understanding of the business model

  • Objectives of SEO Campaign

  • Issues with the website

  • Technical limitations of the website

  • Setting up ‘MILESTONES’ for next 3 months

Did in-depth analysis of URL structure and suggested the following URL structures:

 

  • Main Landing Page – aboardoffices.com/coworking-space

  • Local Page – aboardoffices.com/coworking-space/delhi

  • Sub-local Page – aboardoffices.com/coworking-space/delhi/janakpuri

  • Address Specific local page aboardoffices.com/coworking-space-in-sector-32-gurgaon-253

 

Did in-depth analysis of Meta Data and Suggested SEO tags for all the web pages

 

Optimized the Footer Section of the website by adding all the properties in a proper manner

Worked on indexing of web pages especially the local pages

 

Did local SEO optimization, Optimized the speed of web pages

Impressions & Clicks

Aboardoffices.com got 63,770 Impressions and 1005 Clicks for 1000+ search queries.

Traffic was improved by 50% in the 2nd month.

Average CTR was 1.58%.

Total clicks received were 1005. Total impressions were a whopping 63,770. It reflects the organic visibility of the website on the web.

Lead Generation

And now, come to our biggest achievement. The prime objective of the campaign was lead generation. We did superbly well in that direction.

Keywords Ranking Sample Report

Keywords

Baseline Ranking

Rankings in Sept 2018

coworking space aggregator

N/A

#1

coworking space in Janakpuri

N/A

#1

coworking space in Karve Nagar

24

2

coworking space in Udyog Nagar

41

3

coworking space in Preet Vihar

17

3

coworking space in Patel Nagar

23

4

coworking space in Park Street

48

4

coworking space in DLF PHASE 1

39

8

coworking space in salt lake city

N/A

8

coworking space in okhla

N/A

8

Digital marketing professionals with 12+ years of experience

At  DigitalBerge SEO Company in India, we have a team of renowned SEO and content marketing professionals with over a decade of experience serving all types of businesses. From startup on shoestring budgets to some of the biggest brands in India and overseas, we have a wide experience in digital marketing. So, when you outsource the services of DigitalBerge for your SEO campaigns, rest assured that you are in good hands.

Synopsis of our SEO strategy for Aboard Offices

We planned a site-wide keyword strategy for Aboard Offices as it is the foundation of a Google friendly website.

Often your site or web pages fail to get high rankings on Google, because of poor URL structuring.

At DigitalBerge, we first do the URL structuring, so that your web pages are quickly crawled and indexed by Google spiders and bots.

With extremely professional on-page SEO, we quickly moved to local SEO Optimization of Aboard Offices’ website. Simultaneously, we also did speed optimization of web pages, so that they load quickly. it is one of the biggest ranking factors of Google and Google will not forgive you, if your web pages take a long time to load.

After fixing these basic things, we prepared a strategy according to their business objectives. Lead generation was their biggest priority. We achieved that with cutting edge SEO practices. Apart from that, we also increased quality traffic, Click Through Rate and hot leads.

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