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Understanding The Basics Of Google Pay-Per-Click Or PPC Advertising

PPC or pay-per-click is a very effective advertising campaign which enables an online business to utilize the Google platform and reach out to a vast audience. It is thus a very powerful and cost-effective strategy to adopt for businesses who want to increase brand awareness and enable conversions b...

Most Effective SEO Strategies for Small Business Website Owners

Search Engine Optimization (SEO) is important for all business websites. Your potential customers are already searching for your products or services on Google and other search engines. SEO allows your website and brand to be visible on the top of your search engine results pages (SERPs). One of the...

Why Every Business Needs SEO Consultancy Services?

Want to know why your business needs SEO? These reasons will show you what your business has been missing so far. Once you read this you will wonder why you didn’t invest in SEO earlier. If you have a website, you will naturally want it to rank high in Google and other search engines. This [&helli...

Using Viral Videos For Managing Online Reputation Successfully

Online Reputation Management or ORM is the art of making strategies and using available tools to control and even shape how the web visitors perceive a particular website. With several ways and means easily available, it is easy to bring down the reputation of an online company. But the ability of c...

Everything You Need To Know About Google’s Latest Update BERT

Whenever a new algorithm update is rolled out by Google, people, mostly SEO professionals and website owners wonder how to respond to the negative impacts of the update and maintain the same levels of traffic as they earned earlier. So when BERT was rolled out last week, website owners, businesses, ...

Adopting 5 Smart Means For Getting Leads On A Budget

Leads are a key factor for the success of any e-commerce venture. But leads need to be generated which effectively means that people interested in buying or taking some action on the products related to the e-commerce venture need to be found and pursued. But in order to generate leads, investing a ...

10 Reasons For SEO Campaign Not Providing The Desired Results

The world of e-commerce is highly competitive and there is a prevalent obsession with scoring a steep rise in web traffic. This propels website owners, marketers, and business owners etc., to pursue ways and means of obtaining good search engine rankings. However, this involves much more than just m...

Expanding And Growing A Small Business Using Social Media Marketing

Social media marketing is an untapped reservoir of potential consumers. With about 2 billion people using different social media platforms like Face book, Twitter, Instagram etc., social media marketing needs to be made an integral part of all brand marketing strategies. The fact that the number of ...

Using SEO Techniques To Improve Organic Traffic To A Website

SEO or search engine optimisation is a very interesting tool. It is a vast term which holds within itself several techniques and strategies which can be used in myriad different ways to improve the health of a website. Every website strives to see a good influx of traffic for it is directly proporti...

Search Engine Optimise Your Blog To Gain More Organic Traffic

Writing content is one of the best techniques for ensuring increased traffic to your website. But there are plenty of blogs containing well-written content which are not performing as per their true potential. There are two reasons for the same namely: It takes a long time, in fact sometimes even mo...