Social Media Monitoring Vs Social Listening – What’s The Difference?

Understanding the difference between the two is crucial to successfully formulate and implement social media strategies. Yet not many are conversant with the difference between the two and use them interchangeably. The difference is subtle but important. While social monitoring talks about what is b...

How Social Listening Insights Help Your Brand To Make Better Marketing Decisions?

Every business needs to have a strong and comprehensive brand marketing strategy. Key points covered in this strategy include mission and vision, brand values, positioning, voice and tone and key messaging. Each one of these factors helps to build a strong brand foundation, one that enables business...

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