SEO Case Study: From Falling Rankings and Traffic in January 2018 To 76% Growth in Organic Traffic in September 2018

ARE YOU SKEPTICAL ABOUT THE ROLE OF SEO IN ACHIEVING YOUR BUSINESS GOALS OF REVENUES AND TRAFFIC?

WELL, IF THIS IS THE CASE, I’M SURE THIS CASE STUDY WOULD ACT AS AN EYE-OPENER FOR YOU.

This case study will entail the methods that are proven and as precise as space science, where we can predict the landing of a space vehicle on a planet with the precision of microseconds.

If you are reading this case study, the chances are:

A. You are thinking of using our services

B. You want to learn how SEO campaigns work

C. You want to learn how leading agencies deliver what they promise

Well, you are at the right place. This case study will serve all these 3 purposes.

Please also go through another remarkable SEO case study from Digital Berge:

From Zero to 100 Leads Per Day: A Digital Berge Case Study

“I promise you that this case study will change the way you think about SEO and once you finish it, you would have learnt a lot about SEO and how it can do wonders to your business.”

—-Satyendra Mishra, cofounder and CEO DigitalBerge

Since its inception, Digital Berge has set new industry trends majorly because of the vision and expertise of its cofounders Satyendra Mishra and Mumtaz Ali.

We believe in integrity, honesty, transparency and value addition. And therefore our clients completely trust us. So without further ado, have a look at the entire SEO campaign that we undertook. It will involve all the stats including where we started from and where we reached after 9 months long campaign.

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About our client “InfoDrive India”

InfodriveIndia is India’s leading and most trusted export import market research company. Launched in 1996, it has been bridging the gap of authentic and meaningful information required for Export Import Trade since then.

It’s serving 22,000+ clients that include the world’s leading consulting companies delivering Export Import information from more than 80 countries on over 22,000 products.

Campaign Type – SEO
Target Market – Pan India
Objective – Organic Traffic & Goals
Campaign Duration – 9 Months

Major Issues found on the Website

  • Drop in organic traffic
  • Drop in keyword rankings
  • The drastic drop in the number of indexed web pages
  • Issues with indexing of web pages
  • Similar web content or template issues on 4 major sections

Kick-off Meeting with Mr. Raakesh Saraff, Founder at InfodriveIndia

Digitalberge organized a face to face meeting with Mr. Raakesh Saraff, Founder at InfodriveIndia and discussed the following things.

    • Understanding of the Business Model

 

    • Objective of SEO Campaign

 

    • Issues with the website
      • Drop in organic traffic
      • Drop in keyword rankings
      • A drastic drop in the number of indexed web pages
      • Issues with indexing of web pages
      • Similar web content or template issues on 4 major sections
    • SEO optimization of 4 important sections
      • Product Section
      • Company Section
      • Country Data Section
      • HS Code Section
    • Schema Code Implementation
      • Breadcrumbs Schema Code
      • Organization Schema Code
      • Postal Address Schema Code
      • Website Schema Code
      • Search Box Schema Code
      • Web Page Schema Code
      • Corporation Schema Code
      • Site-Navigation-Element Schema Code
    • Set up ‘MILESTONES’ for next 6 months

 

Initiation of SEO Campaign

Web Page Indexing Strategy

  • Crawling of complete website
    • Crawled 20 lac web pages using:
      • Fast dedicated Internet connection
      • Dedicated server to crawl 20 lac URLs
      • Invested 4-5 days to crawl complete website
  • Analyzed 20 lac web pages and recommended changes to:
    • Robots.txt
    • XML sitemap
    • Previous/Next Rel Tags on Pagination

Web Page Indexing Result

# of indexed pages before optimization was 235,000
# of indexed pages after optimization is 475,000
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On-Site SEO Strategy

    1. On-Site SEO optimization of 4 major sections PRODUCT, COMPANY, COUNTRY DATA & HS CODE
        • Keywords Research & Analysis
        • Keywords Mapping & Bucketing
        • Recommend Meta Data Template with ‘Call to Action’ to Increase CTR
          • Title Tags
          • Meta Description
          • H1 Tags
        • Recommend Web Content Tweaking & Optimization
        • Review Code & Suggested to Remove Unused Code to Reduce Page Size/Load Time

       

    2. Shared Complete Guide for AMP Pages Designing & Development

 

  • Recommended Industry/Sector Wise Categorization of Products
      1. Recommended to Add ‘Reviews & Rating’ from Facebook to Increase CTR

     

      1. Internal Liking Recommendation – to Send link juice to lower ranked internal pages

     

      1. Reviewed website’s top 100 pages driving maximum traffic to the website and recommended them to add ‘Call to Action’ to boost leads/sales

     

      1. Reviewed website’s top 100 pages driving maximum traffic to the website and recommended to optimize speed for better visibility & rankings

     

    1. Schema Code Implementation
        • Recommended schema code for table section
        • Schema Code RnD Recommendation
          • Breadcrumbs Schema Code
          • Organization Schema Code
          • Postal Address Schema Code
          • Data Set Schema Code
          • Website Schema Code
          • Search Box Schema Code
          • Web Page Schema Code
          • Corporation Schema Code
          • Site-Navigation-Element Schema Code
        • Schema Code Testing

       

    SEO Results

    Now, have a look at the real results. A whopping 76% growth in organic traffic over a period of 9 months! It’s important to note that it’s steady growth, which is bound to continue in future as well.

    2019-05-10_1317

    Key Takeaway: Proper and comprehensive optimization and tweaking of the website worked wonders. First the decline was arrested and then the website was put to a steady growth path.

    Organic Traffic Growth on Product Section (after SEO optimization)
    2019-05-10_1319

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    Goal Completion Growth (after SEO optimization)
    2019-05-10_1320
    Keywords Ranking Sample Report

    Here also you can see a drastic jump in keyword rankings, which means more organic traffic and more reputation in the eyes of Google.

    Conclusion
    2019-05-10_1321

    Now we can confidently say that SEO is real and it works.

    The best thing about SEO is that it’s predictable. Yes, we can predict traffic on a timeline with the help of keyword rankings. Please go through this highly informative post on our blog to know how:

    How to Successfully Predict Organic Traffic on Your Website with High Accuracy?

    This is a process that can be repeated and scaled and it’s quite effective as well. Of course, contextual tweaking and adjustment is required according to the website that you are handling.

    However, I hope that you would have taken the key takeaways from this case study.

    If you need any further clarification, feel free to contact me at: info@digitalberge.com or satyendra@digitalberge.com

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